22 Best Free SEO Tools Reviewed In 2025

Use the Lighthouse extension to generate a report of the page’s performance, which also considers its security, accessibility, and quality. Page speed, much like usability, is a metric that Google considers when ranking your website. If your page doesn’t load quickly, users will bounce to another website since they didn’t get their answer quick enough. Our FAQFox tool can help generate topic ideas by crawling other websites and creating a list of things your audience is talking about online.

It lets you manage your Google Business Profile data, find and fix local citations, and see exactly how your business ranks in map packs and local organic results. It also tracks reviews from major platforms, giving you a centralized way to monitor reputation and respond where necessary. This section breaks down what each tool does best, who it’s most useful for, and what kind of investment to expect. Use it to find the right tools to expand your agency’s capabilities, improve an internal process, or build your skills from the ground up.

Content

It’s just as easy-to-use as the more expensive tools, and surfaces similar keyword ideas to the more expensive tools. It also simplifies sentences and rephrases sections to your satisfaction and assesses your content’s readability and tone of voice. It assists with technical SEO analysis and on-page optimization testing. Besides the detailed SEO audit of your website, you’ll gain access to 1,000 subpage audits, email reporting and alerts, and keyword monitoring.

We call these “free tool samples” because you can run them on the fly, without signing up for a thing. Semrush’s AI keyword research and analysis tools are game changers for finding quality, profitable keywords you can rank for. You just need to be able to justify the price of their plans. Creating an XML sitemap is essential for SEO, and Slickplan helps streamline that process. This tool allows me to visualize my site structure, ensuring that search engines can crawl my pages effectively. A well-organized sitemap improves indexing and enhances the user experience, making it easier for visitors to go through my website.

Amazon Keyword Tool

This industry is continually growing, which means there’s more SEO tools than ever to help you manage your search strategy. At Backlinko, we use project management, reporting, and collaboration tools. They help us keep everything running smoothly, even if they’re not your typical SEO-specific tools. It’s a PR platform, which helps you create and share press releases. With Frase, you can easily check how top-ranking pages are structured. It lets you pull out key topics and build your own content outlines.

• WebCEO has built its reputation as the agency-first SEO platform, focusing on the practical challenges of managing multiple client campaigns simultaneously.
• With auditing to rank tracking, SEObility provides the tools to monitor key SEO elements on your site and track their impact online in real-time with performance dashboards.
• Simply enter your URL to receive an SEO audit and list of recommendations to optimize your site for better performance.
• Enter a topic or phrase and Google Trends will show you line graph charts depicting peaks and dips in search volume for that phrase.
• It’s also available at various price points, making it accessible to businesses of all sizes.

Check My Links crawls web pages and highlights broken links, allowing me to address them quickly. Regularly checking for broken links helps improve my site’s credibility and user experience. Backlinks—links from other websites pointing to yours—are vital for off-page SEO. A strong backlink profile enhances your site’s authority and significantly impacts your search rankings. Technical SEO can often be daunting, but the right tools simplify the process and ensure your site is optimized for search engines. If you want to hire someone to help you with SEO, the price can range from $ per hour for an SEO expert ($750-$1,500 per month).

From keyword tracking to backlink analysis, the best SEO tools can help you meet your goals. In this guide, I ranked and reviewed the 27 best SEO tools, along with my top 5 choices, so you can pick the best one. SEO Chrome extensions like Fat Rank allow you to easily analyze your website’s performance. This SEO keyword tool lets you know the ranking of your keywords. You can add keywords to your search to find out your rank per page for each keyword you optimized for. If you don’t rank for the top 100 results, it’ll tell you that you’re not ranking for that keyword.

Once spiders finish crawling old pages and parsing their content, they check if a website has any new pages and crawl them. In particular, if there are any new backlinks or the webmaster has updated the page in the XML sitemap, Googlebots will add it to their list of URLs to be crawled. Overall, GSC is an invaluable tool for SEO, offering extensive data and insights across various aspects of website performance BHS Links and health in Google Search. Using GSC, you can analyze clicks, impressions, click-through rates (CTR), and the average position of your site’s URLs for specific queries and how it performs in Google Search. This data is pivotal for understanding what’s working in your SEO strategy and what needs improvement.

And I can see each cluster’s average rank in the SERP, along with how it has changed (whether it’s improving or declining). Each topic also breaks down into subtopics and related keywords. Often, these high-performing PPC keywords can be great opportunities to target organically. And I can even see how much of their traffic comes from each keyword, and how much of their ad budget they spend on each one. Semrush’s Domain Overview tool is my go-to for competitor analysis.